About Me
About ME
About me
My Story
In my most recent role at ProCaliber Media, a marketing and media company, I worked with both B2B and B2C companies on paid advertising, marketing campaigns, and brand strategy. During my time there, I developed strong experience with GA4, Google Ads, Meta Ads, Salesforce, HubSpot, and other CRM platforms, while also managing SEO and local SEO strategies.
Before ProCaliber Media, I worked at Arizona State University as a Social Media Manager, where I managed multiple accounts, developed content calendars, created content, and grew social media channels. Prior to that, I worked as a Marketing Coordinator for a company that supported B2B brands with email marketing, SMS campaigns, and newsletters.
Overall, I have a versatile marketing skill set across digital marketing, paid media, social media, SEO, CRM, email and SMS marketing, content strategy, and analytics.
Freelance Design & Photography
I’ve worked with several NFL athletes including two-time Pro Bowler Ahmad "Sauce" Gardner creating custom graphics for personal branding and social media. I also specialize in fitness photography, capturing dynamic imagery that highlights athletic performance and physique.
In my most recent role at ProCaliber Media, a marketing and media company, I worked with both B2B and B2C companies on paid advertising, marketing campaigns, and brand strategy. During my time there, I developed strong experience with GA4, Google Ads, Meta Ads, Salesforce, HubSpot, and other CRM platforms, while also managing SEO and local SEO strategies.
Before ProCaliber Media, I worked at Arizona State University as a Social Media Manager, where I managed multiple accounts, developed content calendars, created content, and grew social media channels. Prior to that, I worked as a Marketing Coordinator for a company that supported B2B brands with email marketing, SMS campaigns, and newsletters.
Overall, I have a versatile marketing skill set across digital marketing, paid media, social media, SEO, CRM, email and SMS marketing, content strategy, and analytics.
Freelance Design & Photography
I’ve worked with several NFL athletes including two-time Pro Bowler Ahmad "Sauce" Gardner creating custom graphics for personal branding and social media. I also specialize in fitness photography, capturing dynamic imagery that highlights athletic performance and physique.
Ads
ADS
Paid Media Campaign
$75,000 Multi-Campaign
Campaign: B2C/e-commerce
Budget: $75,000/month
Goal: Increase purchases and improve ROAS
Platforms: Google Ads + Meta Ads + GA4
Before optimization:
Spend: $75,000
Purchases: 1,250
Revenue: $225,000
ROAS: 3.0x
CPA: $60
After optimization:
Spend: $75,000
Purchases: 1,700
Revenue: $340,000
ROAS: 4.53x
CPA: $44
I used GA4 to identify which campaigns, audiences, and landing pages were driving purchases, then shifted budget toward the best performers and tested new creative. We increased revenue from $225K to $340K and improved ROAS from 3x to 4.5x.
ADS
Paid Media Campaign
$50,000 Google Ads B2B Lead Generation Campaign
Campaign: B2B lead generation
Budget: $50,000/month
Goal: Generate qualified leads and reduce CPA
Platforms: Google Ads + GA4 + CRM
Before optimization:
Spend: $50,000
Clicks: 4,500
Avg. CPC: $11.11
Leads: 225
Conversion rate: 5.0%
Cost per lead: $222
After optimization:
Spend: $50,000
Clicks: 5,600
Avg. CPC: $8.93
Leads: 350
Conversion rate: 6.25%
Cost per lead: $143
I used GA4 to identify underperforming keywords and landing pages, then shifted budget toward higher-intent traffic and tested new ad messaging. We increased leads from 225 to 350 and reduced CPL from $222 to $143.
Social Media
Paid Media Campaign
$75,000 Multi-Campaign
Campaign: B2C/e-commerce
Budget: $75,000/month
Goal: Increase purchases and improve ROAS
Platforms: Google Ads + Meta Ads + GA4
Before optimization:
Spend: $75,000
Purchases: 1,250
Revenue: $225,000
ROAS: 3.0x
CPA: $60
After optimization:
Spend: $75,000
Purchases: 1,700
Revenue: $340,000
ROAS: 4.53x
CPA: $44
I used GA4 to identify which campaigns, audiences, and landing pages were driving purchases, then shifted budget toward the best performers and tested new creative. We increased revenue from $225K to $340K and improved ROAS from 3x to 4.5x.
ADS
Paid Media Campaign
$50,000 Google Ads B2B Lead Generation Campaign
Campaign: B2B lead generation
Budget: $50,000/month
Goal: Generate qualified leads and reduce CPA
Platforms: Google Ads + GA4 + CRM
Before optimization:
Spend: $50,000
Clicks: 4,500
Avg. CPC: $11.11
Leads: 225
Conversion rate: 5.0%
Cost per lead: $222
After optimization:
Spend: $50,000
Clicks: 5,600
Avg. CPC: $8.93
Leads: 350
Conversion rate: 6.25%
Cost per lead: $143
I used GA4 to identify underperforming keywords and landing pages, then shifted budget toward higher-intent traffic and tested new ad messaging. We increased leads from 225 to 350 and reduced CPL from $222 to $143.
ADS
Paid Media Campaign
$50,000 Google Ads B2B Lead Generation Campaign
Campaign: B2B lead generation
Budget: $50,000/month
Goal: Generate qualified leads and reduce CPA
Platforms: Google Ads + GA4 + CRM
Before optimization:
Spend: $50,000
Clicks: 4,500
Avg. CPC: $11.11
Leads: 225
Conversion rate: 5.0%
Cost per lead: $222
After optimization:
Spend: $50,000
Clicks: 5,600
Avg. CPC: $8.93
Leads: 350
Conversion rate: 6.25%
Cost per lead: $143
I used GA4 to identify underperforming keywords and landing pages, then shifted budget toward higher-intent traffic and tested new ad messaging. We increased leads from 225 to 350 and reduced CPL from $222 to $143.
$50,000 Google Ads B2B Lead Generation Campaign
Campaign: B2B lead generation
Budget: $50,000/month
Goal: Generate qualified leads and reduce CPA
Platforms: Google Ads + GA4 + CRM
Before optimization:
Spend: $50,000
Clicks: 4,500
Avg. CPC: $11.11
Leads: 225
Conversion rate: 5.0%
Cost per lead: $222
After optimization:
Spend: $50,000
Clicks: 5,600
Avg. CPC: $8.93
Leads: 350
Conversion rate: 6.25%
Cost per lead: $143
I used GA4 to identify underperforming keywords and landing pages, then shifted budget toward higher-intent traffic and tested new ad messaging. We increased leads from 225 to 350 and reduced CPL from $222 to $143.